PR Services, Inc. has extensive experience in the health care industry. We have helped many health care organizations attain their marketing objectives.

Examples of health care organization work performed by principals and staff

• Marketing and public relations for health care service organizations
• Assessed hospital service marketing needs for a 2l-hospital consortium
• Designed health information literature and fund-raising materials
• Occupational health program and ambulatory care marketing audit
• Publicized technical advances in health care delivery, e.g.
  • the no-nursing station concept
  • material movement systems for hospitals
  • emergency medical transportation systems methodology
• Prepared health promotion testimony for Congressional hearings
• Coordinated Senate hearings on health matters, preparing testimony and handling news media
• Community, patient, and physician information programs
• Publicized nursing staffing studies and patient classification studies
• Physician recruitment
• Health services market research
• Wrote weekly columns on preventive medicine for the general public
• Planned health fairs and health education public forums
• Pediatric program market audit and recommendations
• Performed professional and public communications needs assessment audit
• Crisis communications
• Conflict resolution
• Issues management

• Atlanta West Hospital, Atlanta, Georgia
• Atlantic Eye Center, Arlington, Virginia
• Cardinal Glennon Memorial Hospital for Children, St. Louis, Missouri
• Consolidated Hospital Services, Inc., Knoxville, Tennessee (a 21- hospital consortium)
• Georgian Villa (nursing home), Atlanta, Georgia
• Group Health Association, Washington, DC (HMO)
• Hackensack Medical Center, Bergen County, New Jersey
• Mercy Hospital, Toledo, Ohio
• Mott Children's Hospital, Ann Arbor, Michigan
• Northern Ottawa Community Hospital, Grand Haven, Michigan
• Preventicare, Inc., Ann Arbor, Michigan (multiphasic health screening)
• Rehabilitation Institute, Detroit Medical Center
• St. Charles Hospitals, Oregon, Ohio
• St. Elizabeth Hospital, Granite City, Illinois
• Stokes Reynolds Memorial Hospital, Danbury, North Carolina
• University of Michigan Medical Center, Ann Arbor, Michigan

• American Heart Association, Washington, DC (lobbying guidebook)
• American Red Cross, Washington, DC (institutional and fundraising literature design)
• American Society for Therapeutic Radiology and Oncology (communications audit)
• Anna Kenedi Design Associates, Detroit (health facility interior designers)
• Associated Hospital Consultants, Washington, DC
• Baxter-Travenol, Chicago (biomedical products)
• Chi Systems, Inc., Ann Arbor, Michigan (hospital consultants)
• Commission for Responsible Health Policy, Washington, DC
• Costello Associates, Inc., Washington, DC (hospital consultants)
• Gelman Sciences, Ann Arbor, Michigan (biomedical products)
• Gunn Levine Associates, Detroit (hospital architects)
• Gunn Levine Associates, Windsor, Canada (hospital consultants)
• Health Management Systems Associates, Minneapolis
• Health Resources Corporation of America, Lake Forest, Illinois
• Pediatric Assistance International, Inc. (U.S. medical aid for children in St. Petersburg, Russia)
• Psych Systems, Inc., Baltimore (testing products advertising)
• Sarns, Inc., Ann Arbor, Michigan (biomedical products)
• System Development Corporation, Mclean, Virginia (Florida Medicaid program)
• Thomas Gunn Architect, Windsor, Canada (hospital architects)
• Zeidler Partnership/Architects, Toronto, Canada (hospital architects)

Call, fax or e-mail us about your marketing communications needs and learn how we can help you effectively address them ... with the right combination of marketing resources.